Shannon liberates big-dreaming, big-hearted, big-to-do-list women from all the STUFF that shows up when you start and grow a business. She does this by through her ground breaking Thrive Factor Experience - an archetypal profiling framework, designed specifically for women to empower them with tangible insights into their own mindset, relationship with money and more effortless way to market and create magnetism. It allows her clients to draw the very best clients, opportunities, confidence and more towards themselves because they now have the permission they need to show up as the very best version of themselves in their business and life. She is often referred to as a Business Yoda and we think you'll understand why after taking a listen to this episode. The Crisp Takeaways * Yum * Can business be effortless? Shannon will explain why it not only can be, but it should be! - Her favourite words are; effortless, thrive and permission - so good! - Effortless isn't about doing no work at all - but rather finding ways to make it easier and more in flow. Shannon talks a lot about 'effortless success' - which is about the result of intentional effort. - Business can be easier than a lot of us make it and that the core at the work that Shannon does with her clients. Her business mantra is always "How can this be easier?" - We talked a lot about what it means to 'go with the flow' "When we really come to know ourselves, we can step into the space where we give ourselves permission to own the strengths that we have. It also allows us to understand our potential challenges and be ready to manage them."