Daniele Lattanzi - Using Current Events to Attract Ideal Customers
Ecommerce Speak with Vincent Tandiono
Daniele Lattanzi - Using Current Events to Attract Ideal Customers
August 10, 2021
In part 2, Daniele talked about what is working and what's not working when it comes to attracting his ideal customers. He shared an example of how he used "Game of Thrones" to get new buyers for his products. We discussed: Struggles of running FB ads and compliance; Using Instagram and influencers; How he used "Game of Thrones" in marketing; A different way to approach branding; Generate video content fast; Where you can check out Qgenics and Camelicious
Daniele Lattanzi of Qgenics & Camelicoius USA

Daniele was coaching and consulting companies for 30 years. He started in Italy and worked with clients across Europe and then also expanded to all parts of the world.

He helped many different types of businesses, especially in the healthcare space like chiropractors and acupuncturist.

And now he also runs his own ecommerce business in Qgenics and Camelicious USA. Qgenics helps people with metabolic health issues. And Camelicious provides camel milk as an alternative for people who are lactose intolerant.

Daniele talked about what is working and what's not working when it comes to attracting his ideal customers. He shared an example of how he used "Game of Thrones" to get new buyers for his products. 


Here's what we discussed:
Daniele's global entrepreneurship journey
Daniele's focus now
Transitioning to running an ecommerce business
Why wellness space
Managing time between all the functions in the business
Understanding the buyer's journey 
How business is like a soccer team


Connect with Daniele Lattanzi
>>> Connect on LinkedIn
>>> Check out Qgenics for metabolic health issues
>>> Check out Camelicious website or buy some camel milk on Amazon or Walmart

Vincent Tandiono
>>> Connect with me on Facebook, LinkedIn or email vincent@ecomspeak.com

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