The TNT Report
The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business (Episode 13)
April 1, 2022
The TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This newsletter and podcast provides a weekly compilation of curated information for small business owners, entrepreneurs and marketers to grow their business and online presence.
Hello, I'm Jim Person and welcome to the TNT Report Podcast: Marketing Tips, News, and Tools for Small Business. This is Episode (13) for the week ending Friday, April 1.

Interestingly, in an email this week (March 30, 2022), Noah Kagan, founder of appSumo, reported a 25% decrease in bounce rate – which is a good thing – from moving his blog to WP Engine. Sound like it’d be worth it for your business? Then you’ll want to give WP Engine a try. And right now you can get 3 months free. Just use my affiliate link https://jimperson.com/3free. That’s https://jimperson.com/3free.

The podcast begins with a story about the psychology of marketing to the hyper-stressed, something our market are most likely in considering the pandemic, and now inflation, supply chain issues and Russia's invasion of Ukraine.

This week's tip is about creating powerful, pithy and publishable soundbites.

In news, Small businesses say Amazon's dominance is one of their most significant challenges; About one-third of U.S. subscribers to Netflix share their login credentials with others, according to new data; and you no longer have to copy-paste or otherwise contort yourself to share a YouTube clip through Snapchat.

This week's tools are the Linkedln Hashtag Trend by FiltPod and Piskelapp. The "Friday Freebie" is VectorGrove from appSumo. And our "bonus" content is about how to dominate SERPs by focusing on topics instead of keywords.

Please follow, like or subscribe and leave a rating or review in your favorite podcast app. You might also want to sign-up for my weekly TNT Report e-newsletter for even more tips, news and tools at jimperson.com/tnt.