Starting a Counseling Practice with Kelly + Miranda of zynnyme
Being Authentic and Creating a Following with Abbey
March 4, 2022
Abbey breaks down her social media content from post to storytelling. She credits her authenticity and relatability to attract her audience and ideal clients. Abbey discusses safety when posting your own public information as well. Miranda and Abbey talk about ways to have a successful practice if using social media isn't right for you.
Social media can be tricky to use. From automating posts to using the correct hashtags, there are many challenges when growing your online presence. Gaining a following doesn't happen overnight. Abbey and Miranda talk about personal growth and success with social media, such as how Instagram can strengthen your digital presence. They also look into why therapists have trouble with the platform itself.
Having been a peer counselor in high school, Abbey felt that being a therapist was a good fit. After graduating with a master's degree, she worked in New Jersey and Pennsylvania figuring out her career with agency work and group practice. During her enrollment in the Business School for Therapists program, she worked on getting state licenses for her clients while also figuring out how to reach them closer from home.