Book Marketing, Reach, Building an Audience with Becky Robinson {ep .117}
January 17, 2024
The discussion between Alexa and Becky emphasizes strategies for effective social media marketing, the significance of consistency and longevity in building an online audience, and the idea that book marketing is a long-term commitment.
The Reach Framework, introduced by Becky Robinson, highlights the role of a website, email marketing, and social media in achieving a broader reach. The message encourages authors to approach book marketing with a focus on making a meaningful difference with their ideas and connecting authentically with their audience over time.
In this episode, Becky and Alexa discuss:
In this episode, Becky and Alexa discuss:
- Definition of Reach: Reach is more than just having a larger audience. It includes expanding the audience plus creating a lasting impact.
- Effective Strategies for Social Media Marketing:
- Show up consistently on social media with value.
- Understand the importance of moving your audience from social media to your website.
- Use social media to find and form relationships but recognize that these relationships can be somewhat superficial.
- Building Online Presence:
- Start early and be patient. Building an online audience takes time.
- Translate online connections into offline relationships for a more holistic connection.
- Consistency over time is crucial for building an audience.
- Long-Term Approach to Book Marketing:
- Book marketing is a long-term commitment, more like a daily commitment to something rather than a race with a finish line.
- Utilize the calendar to find thematic opportunities to promote your book throughout the year.
- The Reach Framework:
- The book "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause" introduces the Reach Framework, focusing on the importance of a website, email marketing, and social media.
- Four Reach Commitments: Value, Consistency, Longevity, and Generosity.
- Generosity in Marketing:
- Generosity involves giving away valuable content, ideas, and time.
- Giving away as much as possible can help build trust and connections with the audience.
- Amplifying marginalized voices and providing support for their messages is crucial.
Final Thoughts: - Building reach is about making a lasting difference with your ideas and inspiration, not just about fame or making money.
- Authors should stay focused on the value they aim to bring to the world and persevere in their efforts.
Connect with Becky Robinson:
- Becky's company, Weaving Influence, can be found at Weaving Influence.
- Connect with Becky personally at Becky Robinson.
- Listen to Becky's podcast, the "Book Marketing Action" podcast, for book marketing tips. Be sure to check out my podcast with Becky - Demystifying Amazon.
- Grab her book Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
- Offer for the Audience:
- Becky offers a free copy of her book to those interested. Email her at becky@weavinginfluence.com for details.