S13E14: How to navigate the downsides of a thrilling mission, with Craig Lund (CEO, Mightier)
September 7, 2023
"We have to go three steps deeper than everyone else to find the nuance to succeed."
We're continuing our season on "business as a force for good", Richard speaks with Craig Lund, CEO of Mightier.
Mightier is a digital program that uses biometric feedback and game-based play that has been clinically proven to help kids ages 6 to 14 prepare for life's big emotions. To date, more than 2.5 million games have been played on the Mightier app by more than 100,000 kids.
In this conversation, you’ll learn:
- How a strong mission can cause business challenges, and how Craig has overcome these
- Why having a compelling purpose can be a nightmare when it comes to hiring (and what to do about that!)
- How to create competitive advantage by going DEEP into your sector's underpinnings
- Managing the transition as the company grows
- "Grill style marketing" approach to finding unique opportunities
- Challenges of operating in a resource-constrained startup environment
Resources/sources mentioned:
- Mightier (https://mightier.com)
- The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
- Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit xquadrant.com/services to learn more and take your leadership to the next level.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/
For full show notes, head to https://xquadrant.com/craig-lund
Timestamps:
0:00 Intro
09:59 Challenges in pricing and hiring for startups
15:28 How to make MITRE accessible
26:58 The need for organizational restructuring.
29:34 Building a business and finding opportunities through detailed analysis