#2 Elias Rubel: B2B Marketing expert on what is on the cutting edge of marketing.
December 21, 2020
For our episode, we have Elias Rubel, the Founder Partner/CEO of MatterMade. Where they help the most promising venture-backed B2B companies hit their audacious revenue goals faster. Teams at Dropbox, Calm, and Sticky.io have leveraged Matter Made. Clients are backed by Sequoia Capital, True Ventures, NEA, Redpoint, and just about every other big name in the valley. Before MatterMade is a 2x founder. In this episode, Elias dives into the cutting edge of marketing, what decision doing marketing, what are companies commonly doing wrong, and how to fix it. This episode is for anyone interested in accelerating their growth.
Please tell us your favorite part or quote in the comments section.
Outline of the show
Elias introduction [:41]
How does Elias apply his Charlton background to B2B strategy [1:30]
Exciting things in B2B marketing [2:30]
Decision-making marketing [4:10]
Why is authentic marketing more prevalent [9:50]
Elias projections of 2nd and 3rd order effects of the pandemic [11:35]
What patterns of what companies are doing wrong [13:40]
How to validate marketing messaging is working [15:00]
Communication cadence with different parts of the Go-To Marketing team[17:10]
How rev-op is an essential part of Go To Market [19:44]
How to start aligning marketing and sales and what metrics matter [22:00]
How Elias developed different mental frameworks [24:00]
How to think about recruitment? [27:20]
What habits and process help Elias in his day to day [30:10]
Recommendations [34:48]
Advice [36:56]
Last Message for listener [38:10]
People mentioned
Stuff Mentioned