Have you ever reached a point in business where you know you needed a competitive advantage, but you weren’t quite sure where to focus? In this episode of Influence by Design, we dive deep into the interesting topic of innovation culture with expert leader and solutionist, Rhiannon Simcocks. To be the first is always the hardest. To do something that no one has done before ushers in fear, complete uncertainty, and lots of risk. This is what innovation is all about - carving the path where no one has walked and being responsible for finding the answers to your own questions. Innovation is so much more than tweaking or improving systems and processes, it demands hard work to genuinely do something for the first time and make sure it succeeds. During this conversation you’ll discover how you can embrace innovation in business to generate a revolution toward new opportunities.