100+ Marketplaces: How the Berlin Brands Group Expands Brands Beyond Amazon Following an Acquisition - with Malte Karstan
February 22, 2023
Malte Karstan is currently head of acquisition at the Berlin Brands Group, one of Europe's largest aggregators. But that’s just the latest step in an eCommerce, career spanning almost as long as I’ve been alive.
If it’s a marketplace, the odds are that Malte has probably sold on it, worked with them, consulted with them or helped brands figure out how to sell there. As such, the breadth and depth of his marketplace expertise, particularly in using marketplaces as a tool for international expansion is incredible.
In this episode, expect to learn:
Malte Karstan is currently head of acquisition at the Berlin Brands Group, one of Europe's largest aggregators. But that’s just the latest step in an eCommerce, career spanning almost as long as I’ve been alive.
If it’s a marketplace, the odds are that Malte has probably sold on it, worked with them, consulted with them or helped brands figure out how to sell there. As such, the breadth and depth of his marketplace expertise, particularly in using marketplaces as a tool for international expansion is incredible.
In this episode, expect to learn:
If it’s a marketplace, the odds are that Malte has probably sold on it, worked with them, consulted with them or helped brands figure out how to sell there. As such, the breadth and depth of his marketplace expertise, particularly in using marketplaces as a tool for international expansion is incredible.
In this episode, expect to learn:
- How Berlin Brands Group decides which brands to acquire, and what it does with them after an acquisition
- What to think about when expanding to South America
- How BBG manages to sell on over a hundred marketplaces
- Pros & Cons of marketplace-supported fulfilment
- Who should take ownership of the marketplace part of your business?
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.