Episode Summary:

Say your team spends hours weekly managing your company’s email campaigns, but the results are meh at best. Leadership is pushing for results, while on the other hand, running manual campaigns is eating into the team's productivity and morale. Sound familiar? Email automation might be the answer.

In this episode of Email After Hours, Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. She also explains the importance of a robust automation strategy to help marketing teams deliver relevant, personalized content at scale.

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