How to Prevent Deal Slippage in 2023 with Brad McGinity at Hone
The Revenue Insights Podcast
How to Prevent Deal Slippage in 2023 with Brad McGinity at Hone
June 1, 2023
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is a problem solver in the revenue operations space. You must listen to this episode if you’re forced to be hands-on with your teams. The touch points covered include redefining success metrics, achieving sales process consistency by defining entry and exit points in the funnel, and how to make accurate forecast calls. Brad also touches on using MEDDPICC to qualify deals and prevent deal slippage and spotting and removing friction points in your funnel. Brad McGinity is the CRO at Hone. Brad describes himself as someone who has spent his career in sales and marketing at early-stage software companies and a successful cofounder of Windsor Circle. He has participated in over $110M in fundraising across 10+ rounds as a cofounder, board member, VP Sales, and CRO. Brad is passionate about sales, marketing, fundraising, leadership, and strategic planning.

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Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision

Check out our 3 most downloaded episodes:

Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health