In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights: • Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29) • Why video content is great for remarketing strategy (14.26) 23:21 to 24:50 • Why he avoids the debate between gated and ungated content (19:20) • Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08) • How to run effective paid search campaigns (31:15) • The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder