How a 9-Figure DTC Brand Evaluates Marketplaces Beyond Amazon - with Jamie Roller from Dr. Squatch
June 21, 2023
Jamie Roller is Associate Director of Growth Channels at Dr. Squatch - a 9-figure DTC-first brand who have really nailed not only the Amazon game, but have managed to build a strong international presence through their own DTC website and complement their US business with channels such as Walmart & Target. Dr. Squatch produces high quality, organic men’s health products and have managed to carve themselves out a niche for offering unique products to their growing & loyal audience.
We spend a lot of time here talking about why it’s important to diversify to marketplaces beyond Amazon, but in this episode, we’re going to explore some of the barriers that a successful Amazon seller can face when it comes to expanding into new channels - for example: will this new channel or these new channels generate enough revenue that it is worth my time to sell there, or am I better off putting that time into growing my established Amazon business.
Today’s guest is Jamie Roller - Associate Director of Growth Channels at Dr. Squatch - a 9-figure DTC-first brand who have really nailed not only the Amazon game, but have managed to build a strong international presence through their own DTC website and complement their US business with channels such as Walmart & Target. Dr. Squatch produces high quality, organic men’s health products and have managed to carve themselves out a niche for offering unique products to their growing & loyal audience.
Expect to learn:
- How Dr Squatch’s perspective as a D2C-first brand differs from that of a traditional brand
- How Dr Squatch decides which sales channels to add to their portfolio, and what their criteria is to make sure it’ll be worth the effort
- What challenges Dr Squatch faces when trying to expand their business into new marketplaces
- What tasks Dr Squatch does internally and what they outsource to agencies
- What Jamie sees as the next ‘high growth channels’ for Dr Squatch
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.