#58 Profitable growth, buyer empathy, and why sales leaders are like acupuncturists with Paul Stansik, Operating Partner at ParkerGale Capital
The theme for this month on Winning the Challenger Sale is Selling When No One is Buying. WTCS Host, Andee Harris, CEO of Challenger, is joined by Paul Stansik, Operating Partner at ParkerGale Capital, to discuss the sales executives' role and the pressures they face to increase sales during slow periods of business, and the skills they need to succeed in today's competitive sales environment. They further discuss how to improve customer retention in a business and win over investors. Tune in to learn more about selling when no one is buying.
On this episode of the Winning the Challenger Sale podcast, Andee Harris, CEO of Challenger, is joined by Paul Stansik, Operating Partner at ParkerGale Capital, to discuss the sales executives' role and the pressures they face to increase sales during slow periods of business, and the skills they need to succeed in today's competitive sales environment. They further discuss how to improve customer retention in a business and win over investors.
As a marketing consultant, Paul discovered that for a business to be successful, it needs the right sales team and strategies to grow. This discovery led him into the marketing industry, where he has been putting his energy into helping small technology companies build better teams and make the most of their growth opportunities through his vast experience and knowledge of customer business retention as the Operating Partner at ParkerGale Capital.
As a sales executive, you need to know what to do to improve your business's patronage and have the right tools to stand out from other businesses. In this week's episode of the Challenger Sales Podcast, Paul lays out the basics for a sales executive to succeed in the industry and the steps to follow to boost sales and customer patronage in an ever-changing business environment.
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