We're continuing our season on "business as a force for good", Richard speaks with Dave Simnick, the CEO and co-founder of Soapbox – a company whose mission is to empower customers with the ability to change the world through everyday, quality purchases. Soapbox has donated over 36 million bars of soap to local homeless shelters and food pantries.

In this conversation, you’ll learn:

Why David chose the humble bar of soap for his mission-driven business.
What Soapbox "messed up for years" before finally beating multinationals at their own game.
The three qualities David hires for – and the interview question he uses to identify those traits.
The three key roles of every startup CEO.

Resources/sources mentioned:

Visit Soapbox (https://www.soapboxsoaps.com)

The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)

Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit https://xquadrant.com/services/ceo-mastermind/ to learn more and take your leadership to the next level.

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For full show notes, head to https://xquadrant.com/david-simnick


Timestamps:

0:00 Intro
04:04 Leadership evolves as the company grows
10:47 Investments in soap and education yield positive results
16:31 The idea behind Soapbox company name
26:17 Great leaders eat last; ownership is key
30:47 Changes and challenges, learning to adapt.