Linked in have just added the 'Boost Post' button this allows LinkedIn users to promote their product on a much larger scale as their product will be shown to more users than just their connections, which hopefully will mean more customers in the short term. Another thing to consider when looking to use the boost button is whether or not it will justify the amount the user pays, in revenue that the advert will make. These factors are discussed in this episode and more about the boost button and its uses.