We're continuing our season on "business as a force for good". In this episode, Richard speaks with Wendy Strgar. Wendy is an award-winning entrepreneur and the Founder and CEO of Good Clean Love, a woman-owned B corporation, and Vaginal Biome Science, a pioneer in the organic personal care product industry. She holds multiple US patents for Bio-Match technology, a leading scientific approach applying biomimicry to sexual health and hygiene products, was named in the Top 25 Consumer HealthTech CEOs 2020, and has been recognized in the top 100 impact CEOs on three occasions.

In this conversation, you’ll learn:

0:00 Intro
02:18 Discovering the source of a driving force.
06:56 Book solves problems, saves marriage, and explores biomes.
10:42 Questioning norms lead to scientific discoveries.
13:12 Personally misperceptions hinder communication
16:17 Artistic genius misunderstood the challenge of balance.
22:07 The responsibilities of Being a B Corp.
24:16 "Building value, not wealth, through generosity."
30:25 Inaction and external factors shape outcomes - realization.
37:42 Seeking answers about communication, growth, and purpose.
41:18 Good Clean Love: Blog, Books, and More.

Why goals work AGAINST breakthrough innovations;
How Wendy 'followed the breadcrumbs' from her own personal challenges to create unexpected businesses;
Why money is never a good indicator for decision making! ... and what to do instead;
The challenges of sharing the vision and aligning stakeholders when you're thinking several steps ahead.

Resources/sources mentioned:

Good clean love (https://goodcleanlove.com/)
Wendy's books - love that works, sex that works (https://goodcleanlove.com/collections/wendys-books)
The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)

For full show notes, head to https://xquadrant.com/wendy-strgar)