Without the in-person interaction of a physical store, eCommerce brands need to carefully design their brand experience to build and maintain an emotional connection with customers. With so many options online, a lack of emotional connection to your brand renders you invisible. In today’s episode, we help you get a handle on crafting a great brand experience by mapping and designing your brand touchpoints. Brand touchpoints are where customers actually “touch” and interact directly with your brand. It’s where the rubber meets the road and your branding and promises are either proven or fall apart. Before a customer even get their hand on a product, they’ll be form a lasting impression of your business. Take control of your brand experience by mapping and crafting your brand touchpoints.