Eny gives his views and explains the importance of recommendations and the pros of having them and also how to present them to get a positive reaction and result, not only on Linked In but other social media platforms also. A recommendation could attract more customers and connections as they see you have provided a good and quality service to your previous customers and why future customers and clients should use your service. What makes a successful recommendation is also spoken about and what terms and language should be used in order to attract as many customers as possible and grow you brand with successful marketing.