#77 Waste Management, Stories, Extended Producer Responsibility, Consumer Resistance, Economic Value of Waste, Wine, Packaging, Marketing, Waste Prevention, Innovation, Co-Creation
February 1, 2024
Jeff Cooper has over 30 years of experience in waste management and is a well-known expert in the field, specializing in shaping policies and finding innovative waste solutions.He held prestigious leadership positions as the President of the International Solid Waste Association and the Chartered Institution of Wastes Management…
This is a first experimental recording in the studio, with 1 mic. Sorry about the sound issues. The content will prevail.
Jeff Cooper has over 30 years of experience in waste management and is a well-known expert in the field, specializing in shaping policies and finding innovative waste solutions.He held prestigious leadership positions as the President of the International Solid Waste Association and the Chartered Institution of Wastes Management…
This is a first experimental recording in the studio, with 1 mic. Sorry about the sound issues. The content will prevail.
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Where to find Jeff Cooper
GGUTT + Maria
Website: ggutt.com
X: https://go.ggutt.com/x
LinkedIn: https://go.ggutt.com/linkedin
YouTube: http://go.ggutt.com/videos
Rumble: https://go.ggutt.com/rumble
Website: ggutt.com
X: https://go.ggutt.com/x
LinkedIn: https://go.ggutt.com/linkedin
YouTube: http://go.ggutt.com/videos
Rumble: https://go.ggutt.com/rumble
TikTok: https://go.ggutt.com/tiktok
Notion: 🧠The Complete Business Innovation Pack for $1: https://cloud.ggutt.com/your-business
GGUTT GPT [WIP] https://go.ggutt.com/gpt
Notion: 🧠The Complete Business Innovation Pack for $1: https://cloud.ggutt.com/your-business
GGUTT GPT [WIP] https://go.ggutt.com/gpt
Timestamps
00:36 Intro
02:18 Waste was not a sexy space
03:19 Ditching a PhD thesis - things happened
05:42 The early days and what is waste management
07:33 Parenthesis on the recording - a bit of context
07:55 Between corruption and extended producer responsibility globally
11:38 The impact of good and bad waste management
14:15 Jeff’s living by what he preaches
15:24 Wine in plastic bottles and cartons, fine wine and ordinary wine
19:03 Consumer resistance and resistance to change: frequency, smell and opposition
21:23 Shoes in a box not side-by-side: extended producer responsibility
23:56 Marketing trumps the need for better resource management
25:08 The economic value of waste - focusing on packaging
26:58 Good quality for a good life: bed sheets and textiles
28:54 Opera on waste management - Boy meets Girl...
30:27 Detergents and fabric softeners causing mold in the feeding mechanisms of the machine
32:44 Half portions? Hospitality sector beyond service, quality, experience and… quantity!
34:!8 Prevent. Reuse. Recycle is number 3
35:30 His GGUTT? Waste is vast and needs funding to be solved on an international level
36:10 Fighting over waste that has been managed? Copper, lithium, aluminum…
40:47 Tech and innovation. From barcodes to beverage containers
43:14 Youngstetr’s beliefs v/s actions
45:29 Waste management and social media
47:54 Having a coherent system… like Wales
51:20 Getting buy-in for waste management
52:34 Reducing wastage through comprehensive resource management assessment
53:49 Co-Creation
55:51 Wrap-up and recommendation for shopping