Episode #542 - The Secret Behind Effective Marketing Messages with Matt Shoup
October 18, 2022
In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Matt Shoup, President & CEO of Shoup Consulting and Author.
In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Matt Shoup, President & CEO of Shoup Consulting and Author.
Key highlights include:
- Internal Motivation + Real World Experience = Greatness
- Marketing is about having a message that interrupts conversations
- Things that are considered crazy do better at interrupting conversations
- Find out who your customer is, understand that demographic, and where they spend time. Where is their attention? And then, how you can creatively, uniquely get into that conversation in front of them
- Figure out one method of interupting conversations, establish a tangible process that you can track and stay consistent with it
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