With social video generating 1200% more shares than text and images combined (source: Small Business Trends) it doesn't take a genius to realise that including video in your content marketing strategy is a smart thing to do.
Video as ads or to support a landing page is one thing but in my mind, where video prevails is in building community and positioning you as a thought leader and expert.
Everyone calls themselves an expert these days. Fewer prove it by sharing their expertise, thoughts and experiences in a public place, completely free of charge. While you may not like the idea of giving away your expertise for free, it's often exactly what you need to do in order to build sufficient confidence with your audience to get them to buy from you.
This is where YouTube comes in. YouTube allows you to share regular content that will be valuable to your target market in a way that people enjoy consuming it. Perhaps most importantly, it keeps you top of mind so that when your prospects are ready to make a purchase, they'll think of you and get in touch.
With all this in mind, I turned to my client and friend, Luke Magnay of Clout Media. Luke is a videographer and has coached more people than he cares to remember through making it big on YouTube.
As you might expect from the show by now, Luke shares lots of tips to help you get started on YouTube. Do make sure that you download the worksheet that I've drawn up to accompany this episode. I've included a complete 11-page guide taking you through the complete setup and coaching you through the most critical thinking in starting your YouTube channel.
Download the guide, find links to low-cost equipment and of course to my guest Luke on my show notes page at https://getrealaboutbusiness.com/40.
If you're thinking about starting a YouTube channel for a business, or if you have one already, I want to hear from you. Join me in my private Facebook group Earning the Right. I'd love to hear about it and find out how you're getting along. I'd also love your feedback and thoughts on the episode. See you there!