"Don't allow yourself to write prose, an email or slides before you can articulate your message in a single sentence." We continue season 5 - "From Ideas to Impact" - where Richard Medcalf (Founder of Xquadrant) speaks with Davina Stanley of the Clarity First Program, to explore specific strategies that will help us communicate complex ideas better.   Davina Stanley helps leaders communicate complex ideas. Having started her communication career at McKinsey, she now leads a team of seven structured thinking experts who serve professionals of all kinds who need to communicate with greater impact. Her clients range from smart Australian boutiques to Fortune 500 companies. Today we talk about why you should spend more time on the substance than the style of your communication.