No missed opportunities — prioritizing a data collection practice for every property

In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Aaron Miller, VP of CRM, Digital at Highgate, explain why data collection isn’t something you can just pay attention to “sometimes.” Miller emphasizes that every property is a chance for hoteliers to see what data touchpoints provide the most value and which touchpoints could improve. Listen in to find out more about the work Highgate is doing to manage first-party data across their portfolio and how they are learning from vendor management and data collection to maximize revenue.

In this episode of Hotel Moment, host Karen Stephens is joined by Aaron Miller, Vice President of CRM & Digital at Highgate. Together, they explore:

The ongoing dialogue between professionals in the marketing space and why conferences like NAVIGATE are so important
How starting his career in operations at The Venetian prepared Miller to tackle all of the challenges his later career would throw at him
The expansion of Highgate’s international portfolio and how first-party data can still be a useful tool across unaffiliated independent hotels

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Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

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