E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z

The E-commerce Toolbox: Expert Perspectives

June 26, 2024

Join Kailin Noivo as he sits down with Ghiwa Salhani, E-commerce Supervisor at Fendi. Together, they explore the global luxury fashion brand’s approach to e-commerce, specifically focusing on their Gen Z and Middle Eastern markets. Discover how to trend on TikTok and entice the younger generation while using added incentives and in-store experiences to move the older generations online.

In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore

Marketing luxury brands to Gen Z
How to personalize experiences for Gen Z customers
Driving conversions and merchandising with AI
The state of e-commerce in the Middle East

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The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so