Go To Market Podcast
#5 Kevin “KD” Dorsey: How Living Better impacts everything else.
February 17, 2021
Kevin “KD” Dorsey is the VP of sales at PatientPop and runs a Patreon group, Inside Sales Excellence, with the tag line, “Live Better, Sell Better.” He also hosts his own podcast, “Live Better, Sell Better.” He talks about bringing the person in the salesperson. He shares best practices within the sales profession and personal development, leading to numerous recognitions. After this episode, you will see why. KD goes in-depth on his framework of living a better life, tactical stories on prospecting and closing, and sharing his Go-To-Market Strategy framework.
Patreon Group: Inside Sales Excellence Group
Podcast: Live Better, Sell Better

Show Notes: 

The shock and aww campaign [0:00]
How to get in front of your customers[2:50]
How to write copy the resinates with your buyer [5:10]
Trends in todays prospecting [7:10]
How to stand out when everyone is doing the same thing [9:08]
Trends on closing customers [12:05]
How to approach Go-To-Market Strategy [14:40]
Cadence on metric reviews [16:10]
Failures and lessons learned [17:38]
Inside Sales Excellence [21:08]
Putting the person in salesperson [23:18]
Meditation practice [25:40]
What is KD’s foundation to be his best? [27:45]
Reading Process [30:22]
Encouraging and leading others towards self-care [33:30]
Starting small [38:00]
Hopes and Dreams [40:22]
Message for listeners [42:03]


Stuff Mentioned 
Fanatical Prospecting 
Buyer’s Matrix - Jill Konrath
Emily Fletch - Stress Less, Accomplish More
JH Saunas 
Think and Grow Rich
Wooden on Leadership
Awaken the Giant Within
Actionable Gamification
Actionable Gamification: Beyond Points, Badges, and Leaderboards
Happiness Project
Settle the Art of not giving a F*ck
Rise Sleep App