In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site. Kyle also explains why you need to focus on attracting the right types of customer first and then consider which tactics and traffic channels to use second.

You can see all the show notes and links to resources mentioned in the show here: https://aaronzakowski.com/how-lessonly-diversifies-demand-generation-channels-kyle-lacy-tamara-green