Tali Sharot is an Associate Professor of Cognitive Neuroscience at University College London, and director of the Affective Brain Lab. Affective, as in emotions and motivation. Brain, as in processing and decisions. Drawing on recent groundbreaking work in behavioral economics and neuroscience, Sharot shows us how to navigate the intricacies and predictable biases of minds; our own and those of others. Dr. Sharot is the author of the new book The Influential Mind: What the Brain Reveals About Our Power to Change Others. When I saw the title, I knew I had to discover what she knows about influence: how we can do it well, and how we often screw it up.