eBRANDCAST
How to Build a Brand with Social Impact
June 16, 2021
Social proof is no longer just about reviews. But with the increasing levels of distrust in corporations and institutions, having a strong brand purpose beyond profits is one of the best ways to build social proof that signals your brand can be trusted. Today, brands that take their social responsibility seriously are being rewarded with customer loyalty. But what does it really mean to have a brand that also does social good? A charity initiative isn’t going to cut it anymore. Most consumers today are looking for businesses that have social responsibility as an operating mandate. In this episode, we take a look at why social responsibility is required for today’s online brands, and how you can infuse your business with a compelling purpose.
1:12 Why Social Proof Matters
3:41 Modern Social Proof
7:38 Take the Citizenship Test
9:52 Social Proof and Profits
22:01 The Secret to Social Impact