The word “budget” often brings up the same connotations as the word “diet”: restriction, deprivation, punishment— basically, a total JOYKILL. On the flipside of the coin, I realized recently that I actually also had a negative connotation with the word “profit” (greedy, using people, capitalist pig, etc.)—talk about damned if you do, damned if you don’t. But it doesn’t have to be that way, right?