Tad Hargrave grew up with an alternative education and a broad perspective. His early years and a passion for leadership and personal growth led him to develop a successful business and unique style of marketing that aligns with his values.
Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Tad Hargrave is the founder of Marketing for Hippies. He teaches ethical marketing strategies to business owners, so they can get more clients without selling their souls. Find information on his upcoming pay-what-you-can workshop below.
“Part of making it has to do with reputation. And when you get to a certain point, there's a good buzz about you. And so it means I don't ever have to convince somebody to work with me.”
– Tad Hargrave
Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again).
He spent his late teens being schooled in a mixed bag of approaches to sales and marketing—some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he’d been through.
How had he been swept up in it? Why didn’t those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time but he began to find a better way to market.
By 2006, he had become one of the first, full-time ‘conscious business’ marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn’t have to choose between marketing that worked (but
felt awful) or marketing that felt good (but got you no clients).
Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay what you can basis. He is the author of sixteen books and workbooks on marketing.