Blowing Up
Pay What You Can (Tad Hargrave)
January 4, 2023
Marketing for Hippies CEO Tad Hargrave explains how to employ a business-generating pay-what-you-can strategy in a way that respects all parties involved and actually brings sweetness to the sales process.
Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. 

Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid.  

In this episode, we discuss:

“Because they feel respected and not pushed, this natural generosity comes out and people just want to give and want to contribute.”   —Tad Hargrave

Tad Hargrave is a hippie who developed a knack for marketing (and then learned to be a hippie again). He is a practitioner and proponent of “ethical marketing for uncertain
times” and helps hippies get more clients in ways that feel good to all involved.

Resources or websites mentioned in this episode:


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Music and SFX credits: 

• Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

• Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Episode transcript: Pay What You Can (Tad Hargrave) coming soon