The theme for October on Winning the Challenger Sale is Creating a Mutual Close Plan. WTCS host, Jen Allen, is joined by Anthony Natoli to discuss the importance of mutual close plans; why and how salespeople should use them to enhance their sales processes.

Anthony is a former SDR turned AE. He helps SDRs and AEs in B2B SaaS prospect better to build more pipelines and generate more won revenue without feeling burnt out. He also advocates prioritizing mental health, mindset, and wellness for sales professionals. Anthony is currently the Strategic Account Executive at Lattice—a platform that empowers leaders to build engaged, high-performing teams that inspire winning cultures. He is also the Co-founder of The Up and Up–a private sales community that helps salespeople to meet their quota and maintain their mental health. Previously, Anthony served at Demandbase, where he started as the Senior Sales Development Representative. After nine months, he was promoted to the Business Account Executive role and finally the Growth Account Director. 

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