Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
June 13, 2023
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.
Episode Highlights:
• Why Joel built an agency focused on Case Studies (0:57)
• The unique insights case studies provide to SaaS companies (4:15)
• How companies can tell engaging stories in their case studies (7:26)
• The differences between case studies and success stories (9:54)
• The biggest mistakes companies make in their case studies and how to avoid them (11:51)
• Joel shares his thoughts on using case studies as a lead magnet (16:06)
• Why companies should avoid gating case studies (18:20)
• A creative way B2B SaaS companies can gate and ungate their case studies (20:39)
• Favorite books and business leaders (21:40)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke