Product Thinking
Dear Melissa - Answering Questions About Market Research Skills, Reactive Product Management, and Career Next Steps
February 9, 2022
In this Dear Melissa segment, Melissa answers subscribers’ questions about learning how to do market research to move up in your career as a product manager, creating products in highly commoditized B2B enterprise markets, and what you should look for in a company when moving from an early-stage startup to an established organization. Q: Do you have any advice on how to improve market research skills? [2:05] Q: How do you escape the trap of a reactive product mindset in a highly commoditized enterprise market? [5:17] Q: What should I look for in a larger company to find a place where my early stage experience is an asset and not a liability? Any other advice on making the transition from early to growth stage companies? [10:18]   Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com
In this Dear Melissa segment, Melissa answers subscribers’ questions about learning how to do market research to move up in your career as a product manager, creating products in highly commoditized B2B enterprise markets, and what you should look for in a company when moving from an early-stage startup to an established organization. Q: Do you have any advice on how to improve market research skills? [2:05] Q: How do you escape the trap of a reactive product mindset in a highly commoditized enterprise market? [5:17] Q: What should I look for in a larger company to find a place where my early stage experience is an asset and not a liability? Any other advice on making the transition from early to growth stage companies? [10:18]   Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com

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