In this insightful episode of the Rooter Marketing Podcast, host Nick Bedard welcomes a special guest, Mike Marvon, owner and founder of Smiley Drain, a leading drain cleaning service in New Jersey. Mike has recently been featured in Cleaner Magazine, hailed as the "Marketing Maestro" for his strategic and innovative approach to business promotion. Mike's insights extend to the psychology behind consumer choice. He underscores the power of brand recognition and familiarity in driving customer decisions. He observed that customers often choose a service they recognize, sometimes overlooking quality or customer service. This realization led him to focus on building a strong, recognizable brand for Smiley Drain. Stay tuned to explore how Mike leveraged these insights to make Smiley Drain one of the fastest drain cleaners in New Jersey.

The Marketing Maestro Behind Smiley Drain: A Chat with Mike Marvon

In this episode of the Rooter Marketing Podcast, host Nick Bedard sits down with Mike Marvon, the owner and founder of Smiley Drain, a successful drain cleaning company in New Jersey. Mike shares his self-taught approach to marketing, which began 15-18 years ago, and how he came to understand the importance of visibility and brand recognition in winning customers.

The Importance of Visibility and Brand Recognition: Mike takes us back to the early years of his business, discussing the evolution of Google, PPC, and organic searches. He shares his realization about the critical role of visibility and brand recognition in winning customers. Despite having great customer service and being a good company, the absence of brand recognition can lead customers to choose competitors over you.

Customer Service and Google Ranking: Mike stresses the significance of good customer service and how it affects your ranking on Google. He shares insights on the importance of answering calls promptly and how Google measures these data points to determine rankings. Good customer service, according to Mike, can lead to better Google rankings and customer recognition.

Quality over Quantity: Mike emphasizes the necessity of being able to fulfill commitments to customers. It's not just about getting the phone to ring but also about providing service when the customers need it. If a business cannot handle high call volume, Mike suggests focusing on providing quality service rather than striving for quantity.

Investing in the Business: Mike shares a personal anecdote about his early investment in a van that helped his business grow, leading to personal gains as well. This story underscores the importance of reinvesting in the business and the principle of "what you put in is what you get out."

Purpose and Success: For Mike, success is about making a difference, enjoying family, life, surroundings, and achieving contentment and happiness.

This insightful episode with Mike Marvon reveals the heart and strategy behind the success of Smiley Drain. From understanding the importance of visibility and brand recognition, to ensuring exceptional customer service, and a focus on quality, Mike's self-taught approach to marketing is both innovative and effective. His emphasis on reinvestment in the business and his commitment to putting customers' needs first encapsulate his philosophy of success. Don't miss this episode for a deep dive into how Mike has navigated the evolving landscape of digital marketing and built a successful business while staying true to his values.