In this episode of "Alchemise Your Business Finances Mini Summit," host Vicki is joined by the knowledgeable and experienced guest, Katie Colella. Katie specializes in working with female entrepreneurs in service-based businesses, using Facebook and Instagram ads to help them grow their lists, get more leads, and increase sales. Throughout the episode, Katie shares valuable insights and practical advice for navigating the complex world of online advertising, emphasizing the importance of building a solid foundation before diving into ad campaigns. Listeners can expect to gain valuable knowledge on setting up a business manager account, utilizing the pixel or dataset for tracking and retargeting, and the vital role of follow-up strategies in maximizing the impact of ad campaigns. As Vicki and Katie discuss the challenges and opportunities of digital marketing, they provide essential tips and resources for those looking to alchemize their business finances and take their entrepreneurial journey to the next level.