If you’ve got fast-car-lovin’ humans in your house, you might recognise his name.

Top Gear saw his entry into this house, along with a new husband who brought with him two extra televisions into our abode that only had one – and that was hidden away behind a cabinet and only brought out for special occasions (thanks, Steiner early education schooling!)

And then we booted him out (Jeremy, not my husband), some years later, deciding he was an angry old white man who couldn’t manage non-violent dialogue when his on-set food went cold.

People that throw hands don’t usually get a second chance in this family.

But then Clarkson’s Farm came along.

My daughter (turned 18 this week) experienced her very first crush when she spotted Paul West on River Cottage. She was about 12 at the time and she spent days daydreaming about marrying Paul and raising organic pigs and dreamily talking about the way he laughs. Hilarious, if you know her now, although her current love does resemble Paul a bit… And so started a family-wide obsession with farming shows enjoyed by all members of the Crisp Crow nest from smallest to wrinkliest.

2021 Jeremy got a second look-in. Via his farming show.

Well, the entire time I was watching Clarkson’s Farm I was mulling over that meme that offers up the concept you can pretty much do anything if you pretend you’re a mediocre middle-aged white man.

And…

For starters, you are probably already better at writing things than old Jem is at raising sheep, right?

So you’ve a headstart.

Not only that, we can utilise what Jeremy did to subsidise his massive lack of knowledge and apply it to our own messaging and way of doing things.

Have a listen to 5 things I think we can steal from Clarkson's Farm to help with our own copywriting, messaging, and branding. 

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