EP18 Audio Branding Will Separate Your Brand From The Masses with Jodi Krangle
Talking With Experts with Chris Cownden
EP18 Audio Branding Will Separate Your Brand From The Masses with Jodi Krangle
September 14, 2021
On Talking With Experts Podcast this week Chris Cownden invites Jodi Krangle, an audio branding expert to share her philosophy on brand loyalty, how to create a deeper emotional relationship with your customers and talks more about her self-employed journey and what you can do to serve at your highest ability.
What do you notice about Coca Cola or Dell or McDonalds that makes their brand uniquely iconic? They are able to create a deeper connection with you through sound. Audio branding is exactly what Jodi Krangle specialises in and will teach you in this episode. This week on Talking With Experts Podcast, Jodi shares the power of sound in creating a brand identity, speaks about her voiceover career, shares her principles and best practices to follow when making a brand iconic and so much more.

When you've completed this amazing podcast, make share to leave a review and share with someone else who would create improvements in their business with this advice.

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Jodi Krangle has been a voice actor for the last 14 years and worked with commercials on corporate narration and documentaries. She is a like-minded, introvert like Chris and you can tell in their conversation how similar they are. Jodi has been self-employed since 2000 and has lot of experience in managing clients, project work, outsourcing and audio branding among lot of other skills and can teach you more about audio that you can imagine including how it influencers your decisions, motivation, buying habits, brand loyalty and so much more. She is the admin of "Power of Sound," a facebook community and the podcast host for "Audio Branding: The Hidden Gem of Marketing which is worth a listen if you want to hear the difference between a good brand and extraordinary brand.


If you want to know more about the Jodi Krangle, then this is how you can get in touch:
https://voiceoversandvocals.com
https://talkingwithexpertspod.com/ep18
https://twitter.com/JodiKrangle
https://witlingo.com/lingofest-krangle/
http://jodikrangle.voicezam.com/


Jodi's Actionable Tasks and Tips for this week:
1 - Outsource the stuff you don't want to do (and aren't good at) as soon as you can
2 - Don't compare your journey to anyone else's
3 - Pay attention to how your business SOUNDS.  It's equally as important as how it looks.
4 - Learn how to charge for what you're worth. The goal is to have less clients who are paying you more money.
5 - Raise your prices by an extra 10% to test the theory.
6 - Get on more podcasts. It gets your message out there - it lets people know about your business and it allows you to be heard (i.e. a massive part of audio branding is people recognising your voice, the more you are heard and seen, the more you'll build trust)
7 - Match your audio logo with your visual logo 

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Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO’s, Coaches and anyone else that wants to become an expert and grow and scale their business. 

Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You’ll hear stories, lessons they’ve learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. 
 
Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.



See you next week!
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