Episode 23: Increasing Donor Conversion & Retention with Gratitude, with Ephraim Gopin
August 12, 2021
The average donor retention rate among nonprofit donors is 45%. The average first-year retention rate is around 20%. Combine that with the fact that it costs more to acquire a new customer or donor than it does to keep them coming back, something is clearly not working well at most nonprofits today.
Ephraim Gopin, Founder of 1832 Communications, joins Boris to discuss the benefits of having a Marketing Team and Fundraising Team work well together to attract new subscribers, nurture them into donors, and keep donors coming back again and again rather than chasing new prospects year after year.
** Episode Links and Shownotes: https://nphf.show/ep23 **
The average donor retention rate among nonprofit donors is 45%. The average first-year retention rate is around 20%. Combine that with the fact that it costs more to acquire a new customer or donor than it does to keep them coming back, something is clearly not working well at most nonprofits today.
Ephraim Gopin, Founder of 1832 Communications, joins Boris to discuss the benefits of having a Marketing Team and Fundraising Team work well together to attract new subscribers, nurture them into donors, and keep donors coming back again and again rather than chasing new prospects year after year.
Episode Links and Shownotes: https://nphf.show/ep23
What we discussed:
- Why average donor retention rates are abysmal today
- Building up your Gratitude Attitude to build relationships
- Getting marketing and fundraising teams to work together to share the right stories at the right time
- Simple “Thank You” emails that create the strongest connections with donors
- Email sequences for nurturing and retaining donors