In this episode of Masters of Community, we sit down with Nir Eyal, the best-selling author of “Hooked” and “Indistractible”. Nir talks about building healthy habits and breaking bad ones using the HOOK model. He talks about product managers and community leaders’ role of solving the users’ pain while providing an element of surprise that keeps them coming back. We talk about intentional time and being purposeful with where you put your time and energy. Nir wraps it up by providing his top four pieces of advice for community leaders to create better habits and identify distractions. Who is this episode for?:  All Community Builders, In person & online, Scaling 3 key takeaways: The HOOK Model: - Trigger - external or internal (90% internal with phones) - An Action - A Reward - (the Hunt, the Tribe, the Self) - An Investment - How can community pros create better habits and identify distractions? - Talk about and master internal triggers - Make time for traction (put time blocks on your calendar) - Hack Back the external triggers - Prevent Distraction with Pacts -Your role as a community leader or product manager is to solve their Pain Point. Build a solution of surprise that keeps them coming back. 2-3 Powerful Quotes from this episode: “Nobody says, ‘Ooh, I really need connection today’. That's your job. As a community manager, as a product manager, to go deeper into their psyche and understand, what are they looking for on a psychological basis here? What's the itch that my product seeks to scratch.” “You can not call something a distraction unless you know what it distracted you from.” “Time management requires pain management.” “The Opposite of Distraction is Traction” Rapid fire question answers: 1. What’s your favorite book to recommend to others? Hackers and Painters by Paul Graham 2. Who’s an up and coming community builder you think is going to do big things? David Parell - Building a personal monopoly 3. Favorite app/tool for managing time and attention: Google Calendar and Nir’s tool for timeboxing (linked below) 3. What’s the weirdest community that you’ve been a part of? Barefoot running 4. What’s the routine in your life you’re most grateful for today? Consistently make time to be with my wife. 5. If you’re on your deathbed and you could only leave one piece of life advice behind for all the future generations, what would that advice be? ‘The antidote to impulsiveness is forethought.’ AND ‘Happiness is enjoying the success of others’. Helpful links: Book Link: http://geni.us/Indistractable Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/ Schedule Maker Tool: https://nirandfar.com/schedule-maker/ Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/ Distraction guide here: https://www.nirandfar.com/distractions/ Habits vs routines article here: https://www.nirandfar.com/habits/