Innovation is hard. According to Christopher Couch, SVP, Chief Technology and Procurement Officer at Cooper Standard, and Founder and CEO at Liveline Technologies, one of the keys to success is finding a low-cost and low-risk way to break things and continuously experiment.  But once you hit on something innovative, something that solves a thorny problem, how do you know whether it’s something you should spin off into its own standalone company? In this episode, we get into the weeds on intrapreneurship in industry 4.0. We discuss: The events that led to spinning off a new company Managing the culture clash between the new and old Navigating the paradigm of being both vendor and competitor What you need to succeed Never miss an episode of Over The Air by subscrib ing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.