Roberto Milk, CEO of NOVICA joins us to talk about the steps leading up to the start of his business that has made $66.7M net sales for 2020. He also discusses that sometimes big companies need the fresh perspective of entrepreneurs to get new ideas flowing.
• Everything is driven by mission.
• Build a system, not just a business.
• Importance of a unifying mission.
• Impression you make with hard work.
TIME-STAMPED SHOW NOTES: [5:25] Everything is driven by mission. [14:03] Right introductions. [22:20] Not too many shark types.