S13E23: "Servant leadership bit me on the ass", with Aaron Cruikshank (CEO, CTRS)
"When you go through the crucible you find out who your friends are."
We're continuing our season on "business as a force for good", Richard speaks with Aaron Cruikshank, the CEO of market intelligence agency CTRS. Aaron describes himself as "the Rock and Roll Bad Boy of Market Intelligence" and has committed to give 5-10% of agency resources to support NGOs.
In this conversation, you’ll learn:
- How servant leadership "bit Aaron back" and what he learned from that experience.
- Why and how Aaron is trying to create life-changing employment.
- How Aaron weaves in purpose to what, on the surface, looks like a traditional business.
- How "radical transparency" is paying off for the business.
- How to develop a community of practice around market intelligence
Resources/sources mentioned:
For full show notes, head to
https://xquadrant.com/aaron-cruikshank
Timestamps:
0:00 Intro
05:37 Changing mindset, and the concept of servant leadership.
22:03 How to create life-changing employment
26:34 Developing market intelligence community