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Marc Baumann on Bitcoin Suisse's Journey & Why Brands Like Nike Champion Web3
July 25, 2023
In this episode Marc Baumann, shares his insights and experiences in the cryptocurrency industry. They delve into topics such as the early years of Bitcoin Suisse and the crucial role played by co-founder Niklas Nikolajsen. They also discuss the marketing strategies employed by Bitcoin Suisse, the potential of the Metaverse and NFTs, the challenges of mainstream adoption, and why brands are still bullish on web3.
Ever wondered what it's truly like behind the closed doors of a crypto giant? Or why brands like Nike are suddenly diving headfirst into the world of Web3?

In this episode of Defire, I had the pleasure of talking to Marc Baumann (@marcb_xyz) , the former marketing maestro at Bitcoin Suisse, who's now on a mission to guide brands into the digital frontier.

Marc opened up about his time at Bitcoin Suisse, sharing tales of triumphs, challenges, and the sheer unpredictability of the crypto market. But beyond the Bitcoin stories, we delved deep into the allure of Web3 and why it's catching the attention of global brands. Marc's insights into how companies like Nike are positioning themselves in this new digital era were both enlightening and thought-provoking.

We also touched upon the transformative power of NFTs and the metaverse, exploring how they're not just reshaping business strategies but also redefining personal identities. As Marc aptly put it, "Now you have an immersive digital world where you can own stuff. You can build your identity with what you own."

This episode is a blend of insider tales, expert insights, and a glimpse into the future of digital interactions. Whether you're a crypto enthusiast or just curious about the buzz around Web3, this conversation with Marc Baumann promises a wealth of knowledge.

So, plug in, relax, and join us on this digital journey. It's an episode you won't want to miss!


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About Defire 🔥
Defire is a podcast making crypto more fun, engaging and accessible for everyone. Jonas (@defiremoney) is interviewing the most exciting minds in the crypto-sphere and brings their stories to life.

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