Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more!

Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.

Join us as we explore the following topics:

Using influencer marketing to gain an “unfair” advantage over competition
Advice for a group marketing agency
A roadmap for e-commerce companies wanting to start with influencer marketing
The role of user-generated content in influencer marketing
Metrics to track across the marketing funnel
Effective alignment of influencers and brands
Convergence of influencer and growth marketing

As the CEO of GrowthHit, a growth marketing consultancy, Jim has helped his clients generate over $250M in sales. Jim is also the host of the If I Was Starting Today podcast and the Author of the Amazon best-seller, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot for 72 hours. Jim wears multiple hats, including that of a Startup mentor at Techstars, General Assembly, and Sephora Accelerator. He is also an international speaker and has led growth workshops at Fortune 500 brands, including FedEx, Hot Wheels, Intuit, Sephora, OREO, and more.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

Exploring the Evolving Landscape of Influencer Marketing with Aaron King

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest

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