Product Thinking
The Pivot Series, Part 4: Dear Melissa
July 13, 2022
In this Dear Melissa segment, Melissa wraps up our four-part series on pivots by answering some of our listener’s questions on the topic. She talks about pivots as “strategy theater,” how to know when to stay on track versus when to pivot, having back-up pivot strategies in case the first idea doesn’t pan out, and communicating strategies amongst other product teams.  Q: How often is a product strategy pivot one of the main players in a strategy theater performance? [4:22] Q: What are the best indicators that perseverance will not solve your lack of product-market fit problem? [8:07] Q: Do you line up your next pivots in case this one takes, hoping to find strategies that work? [11:22] Q: How do you go about effectively communicating your strategy to a wider organization for product teams? [14:25] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com
In this Dear Melissa segment, Melissa wraps up our four-part series on pivots by answering some of our listener’s questions on the topic. She talks about pivots as “strategy theater,” how to know when to stay on track versus when to pivot, having back-up pivot strategies in case the first idea doesn’t pan out, and communicating strategies amongst other product teams.  Q: How often is a product strategy pivot one of the main players in a strategy theater performance? [4:22] Q: What are the best indicators that perseverance will not solve your lack of product-market fit problem? [8:07] Q: Do you line up your next pivots in case this one takes, hoping to find strategies that work? [11:22] Q: How do you go about effectively communicating your strategy to a wider organization for product teams? [14:25] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com

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Previous guests include: 

Tanya Johnson Chief Product Officer at Auror, Tom Eisenmann, Professor of Business Administration at Harvard Business School, Stephanie Leue, Chief Product Officer at Doodle, Jason Fried, Co-founder and CEO of 37signals, Hubert Palan, Founder and CEO of Productboard, Blake Samic, Former Global Head of Product Operations at Stripe and Uber, Colin Anawaty, Chief Product Officer of First Dollar, Quincy Hunte, Global Transformation Product Leader at Amazon Web Services,  Ellen Chisa, Partner at boldstart ventures, and Leon Barnard, Education Team Lead at Balsamiq

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