eBRANDCAST
The Why and How of Building Your Brand Personality
August 18, 2021
One reason branding is misunderstood by entrepreneurs is that many of its important elements and concepts sound too vague to be practical. “Brand personality” is a perfect example. It’s a term you’ve probably heard many times, but have no idea what it really is, or means. Personality in people is the fusion of their style of expression, the impression they leave on others, and their identity. In brands, when it’s done right, it’s how your brand, look, sounds, and behaves. And it’s the sum total of these elements that creates the emotional association your brand leaves on consumers. When it’s done well, a brand personality conjures an image of your target customer, and naturally attracts a loyal following. And whether you’re actively shaping this personality, customers will give you one, and it’s probably not something you want to leave to chance. So in this episode, we break down what a brand personality is, why it’s important, and the concrete ways you can put it in action.
0:41 Brand Personality 101
2:55 Personality is a Strategy
5:08 5 Dimensions of Personality
8:07 Show Off Your Personality
11:00 Mike’s Organic Case Study