First of all You've not described which type of website you want to market on YouTube. if you are having a blog or product website. How to Market Blog Creating your own YouTube channel is more profitable for you out then hiring other YT Channels. For Product Website If you have a product launch their products. It's very easy to market yourself on YouTube. What you can do is, Reachout to some content creators in your Niche. Tell Them, I am having this product. I want to do affiliate partnership with you. I'll give you 10 to 50% Commission on every sale (Depends on Niche and Product) You can also offer some money in front end, if you doing partnership with big YT Channel. If you are giving them affilate partnership then front end amount will be low. That's all, this is my generic advice promoting your website. please let me know if you want more specific advice on the same topic --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app