Get Real About Business Podcast
#52: Improving Your Content Marketing by Understanding How People Buy
September 12, 2019
Kenda McDonald discusses what goes on in the brain when a person makes a purchase decision and how to leverage this information to increase lead generation and lifetime customer value of clients through content marketing.

Content is king, so they say but it's sure as heck not going anywhere unless you market it. Content marketing is one of the hottest topics in marketing these days but not everyone is getting it right.

Content marketing is all about inbound traffic. Done well, content marketing can attract great clients and seamlessly ease them into your business in a way that feels natural, generous and helpful. Done incorrectly, content marketing can be a massive waste of time and resources. You can spend hours on a piece of content that nobody consumes and you're left wondering if this "content marketing thing" works at all.

But content marketing does work! You wouldn't see top marketers use it every day if that wasn't the case.

The trick to content marketing is understanding how people think and behave. It's all about human psychology.

In this week's episode, I invite author and content marketing expert Kenda McDonald to talk on the subject. Kenda was a fun guest with lots to say on the subject. 

We dive deep into the topic as we cover:

Note: We have a cheat sheet for today's podcast. You can pick it up here.

Lifecycle Marketing Framework

The Lifecycle Marketing Framework is an important part of the conversation in this episode. It helps us understand where people are in the buying cycle and what content you should be serving up. 

By understanding this fully you'll know how to not only increase the quality and rate of lead generation in your business, but you'll also increase your lifetime customer value.

Free Download

To help you implement the strategies taught in this podcast I've put together a cheat sheet that you can download from our show notes page. 

It covers the four stages of the Lifecycle Marketing Framework and crib notes of the various great tips shared by Kenda. I've also included some questions and space for you to start planning out your Lifecycle Marketing strategy so you can get to work right away.

Download the cheat sheet here.

Sponsored by

This episode is sponsored by the Get Real About Business Mastermind. Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

Subscribe and Review on Apple Podcasts

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a ton of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe on Apple Podcasts!

And if you’re feeling extra generous, I'd really appreciate it if you left me a review over on Apple Podcasts, too. Each review helps other people find my podcast and I also LOVE reading them and finding out what you think about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you so much in advance!