Content is king, so they say but it's sure as heck not going anywhere unless you market it. Content marketing is one of the hottest topics in marketing these days but not everyone is getting it right.
Content marketing is all about inbound traffic. Done well, content marketing can attract great clients and seamlessly ease them into your business in a way that feels natural, generous and helpful. Done incorrectly, content marketing can be a massive waste of time and resources. You can spend hours on a piece of content that nobody consumes and you're left wondering if this "content marketing thing" works at all.
But content marketing does work! You wouldn't see top marketers use it every day if that wasn't the case.
The trick to content marketing is understanding how people think and behave. It's all about human psychology.
In this week's episode, I invite author and content marketing expert Kenda McDonald to talk on the subject. Kenda was a fun guest with lots to say on the subject.
We dive deep into the topic as we cover:
- How the brain makes purchase decisions
- Why content marketing works
- The Lifecycle Marketing Framework
- What to do when your content fails to generate interest
- Where to start if you're new to content marketing
Note: We have a cheat sheet for today's podcast. You can pick it up here.
Lifecycle Marketing Framework
The Lifecycle Marketing Framework is an important part of the conversation in this episode. It helps us understand where people are in the buying cycle and what content you should be serving up.
By understanding this fully you'll know how to not only increase the quality and rate of lead generation in your business, but you'll also increase your lifetime customer value.
Free Download
To help you implement the strategies taught in this podcast I've put together a cheat sheet that you can download from our show notes page.
It covers the four stages of the Lifecycle Marketing Framework and crib notes of the various great tips shared by Kenda. I've also included some questions and space for you to start planning out your Lifecycle Marketing strategy so you can get to work right away.
Download the cheat sheet here.
Sponsored by
This episode is sponsored by the Get Real About Business Mastermind. Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.
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